CTR:How to increase Google AdSense CTR click-through rate

ctrClickthrough rate (CTR) Google AdSense is the number of clicks your ads receive vs number of time the ads are displayed. If your site has 100 pageviews and you receive 2 clicks on ads, then your site’s CTR is 2%. The CTR can go as low as 0.05% or it can go higher than that 20%. Optimizing your site to get higher CTR could help improve your Google AdSense earnings significantly.Make money online with AdSense is a hot topic in Cambodia this year. Everyone want to increase their revenue from Google Adsense.They way to get more revenue is to get more click. If they get more click the can earn more from AdSense. These are few steps that you can do to get higher CTR for your sites.

The clickthrough rate (CTR) is the percentage of impressions that led to a click.
CTR = Clicks / Impressions

Position your AdSense ads units

Ads position is very important to get higher CTR.Positioning your AdSense ads units at the right place will make lots of chance for visitors see them, or not. There are certain hot-spots to place your ads, depending on site type would require different approach.

Set up Ads Color

Decide the right color will help make your AdSense ad units more visible to your site’s visitors. Color plays a significant role in whether making visitors click, or stay away from the ads.

Ad format / size

There are many ad sizes available from for publishers in the Google AdSense program. Some ad unit sizes generally get higher CTR than other, Google AdWords advertisers even bid more on the popular ad sizes. So decide what the best performing ad unit size in AdSense is.

Set up Image or text ads

Google AdSense give the publishers the option to display whether text or image (and also multimedia) ads for each ads unit. All Publishers can also choose to let Google to display both type of ads. Choosing the right ad type will help increase the CTR for your AdSense ad units.

Multiple units

Create more ad units would mean more ad visibility to your site’s visitors. Make lots of chance to increase clicks.

AdSense for RSS Feed

Not every readers read your site’s content through your ad-optimized site. Reading from their RSS reader can also be targeted for AdSense.

AdSense for search

Most websites on the web today are using Content Management System (CMS), and one thing in common between them is that they have search function to the site’s content. Replace it with AdSense for search, and you might earn some extra money every time a visitor search on your site.

Designed for AdSense

Most of webmasters  make use of  readily  exhibited  template  regarding   the  sites  then  try  in order to  fill out  AdSense  products  to help  it.  this  often results with  bloated  site  design  and also  does not  provide the  good individual users experience and also get low CTR. It’s worth spending a series of effort within building of procuring a great template optimized pertaining to AdSense.

Relevant ads

Google AdSense display ads relevant to a page. Relevant ads normally give in higher CTR. Google sometimes difficult to display relevant ads for your sites, and when done to your site will help display more relevant ads.

Visitors type & CTR

Different type of visitors give different CTR for your ads. Search engine and referral traffic normally gives higher CTR than direct traffic and social traffic.

Earning tracking

Track Google AdSense earnings using custom channels will help you set up strategy to make something change. I will help you know which work and which doesn’t. It goes a long way than just observing the total of your Google AdSense earning.


You might be tempted to optimize you site for Google AdSense to get the highest possible CTR, but should not over-doing it might cause problem to your account.


Hope this article can help you generate more revenue from Google AdSense. However this tip is limited experience, so please help yourself with your experience to keep satisfied AdSense income.

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  1. Thank you for your Information. However, based on my experience as a blogger, I have noticed a high CTR on downloads niche blog and a very low CTR on a blogging niche blog. But the CPC is more on blogging niche and less on downloads and tech niche.

    Some people are saying, using fewer ads will increase the revenue. I am not sure about it when Google itself providing the facility. Since my inception of the blog, I have placed ads in the same place by utilizing all the ad space, even I know my blog is eligible for matched content ads. If you don’t have content and have ads placed ..it’s hard to earn, if you have content and even if you don’t place ads correctly, your income may be little less…

    Anyways, after reading your post I changed few things on my blog. Those are very useful in increasing my CTR. Now I am getting CTR 3% to 4%. That feels good to me.

  2. Thanks you for your great comment. Thanks for visit my blog. Happy to hear that my article help you.
    However, please take care your CTR by bring more traffic to your site. Get more click also must get more traffic too.

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